Saudi Pro League has the big stars - now it has to hope the fervour follows

Lavish spending has generated hype and controversy, but how will this project play out once the season starts? A video billboard in Jeddah welcomes those heading into the city along the airport road with a glowing portrait of Saudi Pro League stars, Cristiano Ronaldo still dead centre in the spotlight. Last Sunday, King Abdullah Sports City hosted a high-production value launch event with rappers, glitter and a lot of fans taking photographs. Elsewhere, however, it is difficult to detect much Pr...